5 Tips To Improve Your Google AdSense Click Through Rate (CTR)

When you are an AdSense publisher you know that the more clicks you get the better. Therefore we are constantly trying to improve our AdSense click through rate by optimizing our Ad placements. When you see your AdSense CTR dropping or simply not increasing along with your impressions then its time to experiment and test everything.
Here are a few things to try when trying to improve your AdSense CTR.

Make your Google AdSense ads a prominent feature

If you want to improve your AdSense click through rate you should not have too many other options for people to click on. For example when they visit a post the AdSense advertising should be an option for them to click through to. If you do have any other links around the post or in the post they should be leading to another article on your website with more AdSense on it.

Make your AdSense look like part of your content

If you have links on your website that are blue then blue text ads for AdSense are a good idea because it will look like part of your content. Do not make the ads look ugly. They need to blend in and loo like a menu or extra options to click on.

Write killer content to improve your AdSense click through rate

Can Google AdSense pinpoint what your content is about? If you are getting ads that did not relate to your articles then this would be your fault. You need to make sure that each article is clearly about one subject and is search engine optimized to help Google decide what adds to put there. You can use Google AdSense section targeting if you feel that Google is not giving you the right ads.

Experiment with ad positions

You cannot just play sure ads on your website and expect them to get a good click through rate. You need to optimize them in every way. Just because an ad position works for one website does not mean that it will work for you, therefore you need to do some experimenting.

Do some research on keywords

What keywords are bringing your website visitors to your website? If they are finding your website by typing in a keyword that has a low CPC then this is not good for your earnings or your click through rate. Google AdSense wants targeted visitors to click on targeted ads. For example if someone searched for "free desktop wallpaper" and found a computer website with virus program adds they would be less likely to convert than a person that had searched for "virus software".
The best way to find which keywords people are using to get to your website, is to go to Google Webmaster tools.

This post is by Mitz Pantic

Would you like to see how I raised my click through rate 200%? I can show you how to increase AdSense Earnings by optimizing your ads! If you've got AdSense on your website, why not get the best revenue you possibly can?

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CTR: Tips for Improving Google AdSense Click Through Rates

If you use AdSense you know that the more clicks you get the better. Because of this we are constantly trying to improve our AdSense click through rate by optimising our Ad placements. Seeing a drop in your CTR? Maybe its time to start testing.

Heres some things to try to improve your AdSense CTR.
 

Google AdSense ads should be a prominent feature

If you want to improve your AdSense click through rate you should not have too many other options for people to click on. For example when they visit a post the AdSense advertising should be an option for them to click through to. If you do have any other links around the post or in the post they should be leading to another article on your website with more AdSense on it.

AdSense should look like part of your content

If you have links on your website that are blue then blue text ads for AdSense are a good idea because it will look like part of your content. Do not make the ads look ugly. They need to blend in and look like a menu or extra options to click on.

Great content improves your AdSense CTR

Can Google AdSense pinpoint what your content is about? If you are getting ads that did not relate to your articles then this would be your fault. You need to make sure that each article is clearly about one subject and is search engine optimised to help Google decide what adds to put there. You can use Google AdSense section targeting if you feel that Google is not giving you the right ads.

Experiment with ad positions

You cannot just play sure ads on your website and expect them to get a good click through rate. You need to optimise them in every way. Just because an ad position works for one website does not mean that it will work for you, therefore you need to do some experimenting.

Do Keyword research

What keywords are bringing your website visitors to your website? If they are finding your website by typing in a keyword that has a low CPC then this is not good for your earnings or your click through rate. Google AdSense wants targeted visitors to click on targeted ads. For example if someone searched for "free desktop wallpaper" and found a computer website with virus program adds they would be less likely to convert than a person that had searched for "virus software".

The best way to find which keywords people are using to get to your website, is to go to Google Webmaster tools.

Read more >>

What is CPM, CPA, CPC and CTR? Which one should I use for my ad campaign?

What Does CPM Mean?

CPM means Cost Per Thousand. (M is the Roman numeral for thousand - and so Cost Per Thousand).
It is the amount you will pay the ad-network or website publisher to show your ad and have it viewed 1 thousand times on their website or network.

Whether your ad is shown only once to each visitor (Unique Impressions) or any page impression - is something that you will have to work out with the ad-network or the website. CPM rates were once (pre yr 2000 bubble-burst era) as much as $75, but have now dropped to as little as $1 CPM.

What Does CPC Mean?

CPC means Cost Per Click. This is how much you would pay the ad-network or website every time a visitor clicks on your banner. CPC rates can be as high as $3 per click or as little as 5 cents per click. It depends on your product and your market - amongst other factors, the more competition there is - the higher you will probably end up paying as you compete with competitors.

What Does CPA Mean?

CPA means Cost Per Action. An Action could be any of the following - A visitor clicking on your banner coming to your site and filling up a simple enquiry form (CPR - Cost Per Registration) , or if the visitor makes a purchase (CPS - Cost Per sale). It may Even be a flat fee or a percentage commission of each sale made. Affiliate-Networks like commissionjunction , linkshare and clickbank have great software systems to help track all this and provide statistical information to online merchants and publishers on their network of sites.

What Does CTR Mean?

CTR is Click Through Rate. The percentage rate of people who click on your ad banner. If your banner ad is seen by 100 people and clicked by only 1 person - then it's CTR is 1% or .01

Similarly, if your ad banner is seen 100,000 times and in the same time period it is clicked 2000 times - then your banner CTR is 2% or .02 .

This is how we calculate CTR ...

(Number of Clicks / Number of impressions) x 100

Example, for above case it would be -

(2000 / 100,000) x 100 = .02

CPM, CPC or CPA ... what should I use for my ad campaign? 

Your choice will depend on various factors. Sometimes companies such as Pepsi, would just like to enforce their brand and be seen across many websites, without any need for the user to click on their banners. This is a brand hammering strategy, and a CPM deal would be preferred.

Apart from the above mass branding effort, the decision to go for a CPC, CPM or CPA ad becomes a calculated decision when you have a product that you want to sell on your website.

Would you pay the publisher for only visitors he sends you, or would you pay him for every thousand ads he displays for you? Or, would you pay him a commission on sales from visitors he sends you?

This can be very tricky. You may need to read a bit more on the subject before you make a decision. But trying a few different methods wont hurt. I hope this helps you on your way.

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