SEO Friendly Blog Post Titles the John Chow way

As most of you already know, your blog titles are one of, if not, the most important factor in ranking well with search engines. The problem is there are numerous ways we could go about creating SEO friendly post titles, everyone seems to have their own way of doing it.

Even though there are various methods or strategies for thinking up seo friendly post titles one thing is common to all of them, keyword research. Keyword research can take a lot of time when done manually,  so aren't we all glad that there are many automated (well, semi) ways of doing this tedious task.

I have previously posted about keyword research using Wordtracker and Gtrends , but i came across this video by John Chow that demonstrates a neat little Wordpress plugin called Keyword Winner. Using this plugin you can do post title research from within your post editor as you create a blog post.

Check it out below and let me know what you think.

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Free Niche Keyword research with Wordtracker Gtrends

A lot of you have probably seen all the hype from marketers telling you to buy the latest next thing in keyword research, guaranteed #1 spot. You probably also heard of niche market research programs like market samurai. The real and blatent truth is you can do good niche keyword research without the use of an over hyped program and of course, for FREE.
There are many ways to do market research, but this post focuses on Niche Keyword Research using Gtrends at wordtracker.com.

The video below by Mark Flavin takes you through the process of using this awesome free keyword research tool to find the right niche market for you.


Gtrends: https://freekeywords.wordtracker.com/gtrends/

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Niche Marketing, What are the benefits?

There can be great benefits to niche marketing, by creating a targeted niche marketing plan not only will your targeted keywords ranked but also the 50 or so that Google will rank for relevance and authority in your niche. This can help you drive quality traffic for a long, long time. What is Involved in A Marketing Niche Strategy? To reach the top of niche markets you need strategy. This can involve meeting the requirements of on and off page SEO, helping you to gain good rankings on search engines and high quality relevant content that attracts a target audience.

On Page SEO can Include:

• Niche Targeted Keyword in the title, first sentence as well as the tags. The body of your article should contain approximately 1.4-1.5 % of your niche-targeted keyword. So for every 100 words you will need to have around 4-5 of them.
• The most important on page strategy you can implement is by writing in "campaigns", what I mean by this is writing and publishing 4-5 blog posts along with 2 articles that are all related keywords of your niche market.

Niche marketing this way will give you the benefit of the search engines attention and shows that you are both an authority on this niche and have relevant content linking back to the keyword you are ranking for.

Other on page SEO considerations:

• Word press plug ins suchas Digg-Digg, all in one SEO and XML site maps are also essential for ease of syndication and site optimization.They also make it quick and easy for visitors and peers to share your connect online

Off page SEO can include:

• A content syndication plan, and peer support network by which you can share and syndicate each others content. Utilizing this niche marketing strategy is vital as it all goes towards your back links count when being ranked.

Using a niche marketing strategy, you can go into any sub niche selling any product or service and use it to rank in the top pages of the organic search listings. Be consistent with your campaigns as this lifts your page rank, which in turn also goes towards your ranking. The benefits of niche marketing are well worth the effort when you end up with a free lead generation formula that will go on working for years to come.

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How keywords affect your sites rankings

This article explains a few things about SEO, and if you're interested, then this is worth reading, because you can never tell what you don't know.

We all want to know how keywords affect our rankings, but to find out we’ll need to do a little work. Many say keywords are the key to good search engine rankings, although they aren’t at all the only factor.

If you need a tool to help you decide on your keywords, try Overture's Search Term Suggestion Tool – it allows you to test your keyword rankings by showing you statistics on recent searches for them. It’s a great tool when you have no clue which keyword you should choose, as it can give you a list of terms that were recently searched on...

Keyword Density.

Keyword density refers to the number of the keywords contained within your text relative to the amount of text there is. Preferred keyword density ratios vary between search engines, but you should generally try to keep them between two and eight percent (major search engines prefer the lower end). Keyword analysis tools can help to optimize a web page’s keyword density. These tools are good if you’re not sure of what you’re doing, as they’re very intuitive and explain things as you go.

Counting the Keywords.

Many SEO experts will tell you that the keyword density of your text isn’t a very important factor, and that you should be careful not to overdo it. So is there a limit? How many times should you use your keywords? SEO experts won’t be able to answer these questions for you, because no-one’s really sure of the answer. The best answer is that it changes regularly, and you can never be sure – you have to experiment to see what works for you.

Location of Keywords.

When testing the effects of keyword location, we found that pages with the keywords at the top and bottom of the page ranked higher on Google than pages with the keywords in the middle.

I trust that what you've read so far has been informative. The following section should go a long way toward clearing up any uncertainty that may remain.

Many other search engines also give keywords more or less weight based on their location, but keep in mind that each search engine’s algorithm is different. Here’s a list of how most search engines prioritize keyword positions, from most to least:

1. Domain name.

2. Page title.

3. Headings (i.e. H1, H2, etc.).

4. Body text (the first 2 to 3 KB usually counts more).

5. Meta tags (especially description).

6. Links (including keywords in the URL or link text of links to you).

7. Alt text (the ‘alt’ descriptions for your pictures).

Really, though, keyword density is one of those areas where you’ll have trouble on your hands if you try to second guess the search engines. Be cautious.

As your knowledge about SEO continues to grow, you will begin to see how SEO fits into the overall scheme of things. Knowing how something relates to the rest of the world is important too.

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