CTR: Tips for Improving Google AdSense Click Through Rates

If you use AdSense you know that the more clicks you get the better. Because of this we are constantly trying to improve our AdSense click through rate by optimising our Ad placements. Seeing a drop in your CTR? Maybe its time to start testing.

Heres some things to try to improve your AdSense CTR.
 

Google AdSense ads should be a prominent feature

If you want to improve your AdSense click through rate you should not have too many other options for people to click on. For example when they visit a post the AdSense advertising should be an option for them to click through to. If you do have any other links around the post or in the post they should be leading to another article on your website with more AdSense on it.

AdSense should look like part of your content

If you have links on your website that are blue then blue text ads for AdSense are a good idea because it will look like part of your content. Do not make the ads look ugly. They need to blend in and look like a menu or extra options to click on.

Great content improves your AdSense CTR

Can Google AdSense pinpoint what your content is about? If you are getting ads that did not relate to your articles then this would be your fault. You need to make sure that each article is clearly about one subject and is search engine optimised to help Google decide what adds to put there. You can use Google AdSense section targeting if you feel that Google is not giving you the right ads.

Experiment with ad positions

You cannot just play sure ads on your website and expect them to get a good click through rate. You need to optimise them in every way. Just because an ad position works for one website does not mean that it will work for you, therefore you need to do some experimenting.

Do Keyword research

What keywords are bringing your website visitors to your website? If they are finding your website by typing in a keyword that has a low CPC then this is not good for your earnings or your click through rate. Google AdSense wants targeted visitors to click on targeted ads. For example if someone searched for "free desktop wallpaper" and found a computer website with virus program adds they would be less likely to convert than a person that had searched for "virus software".

The best way to find which keywords people are using to get to your website, is to go to Google Webmaster tools.